ABN AMRO introduced a new type of mortgage: the Overvalue Mortgage. It allows people aged 66 and over to withdraw their surplus value (overwaarde) without having to sell their house.
They asked us to make this financial product understandable in such a way that it would immediately strike a chord with the older target group.
So sit back, relax and watch how we made a lovely couple cry.
The film reached over 1.2 million people aged 66+. And with 40% completed video views, you can safely say that the idea went straight trough the heart of the target group. The appreciation of the video was very positive. Despite the fact that the brand is only implicitly present, brand recognition was high. Over 5000 appointments were made. ).
Best Social Awards finalist (best video)
SAN accent nomination
Grand Prix Content Marketing (short video)