Leon Ragetlie & Gabriela Nouws

HOUSE OF

MEMORIES

ABN AMRO

A very personal audiotour through your own home. Narrated by your kids and grandchildren.

ABN AMRO introduced a new type of mortgage: the Overvalue Mortgage. It allows people aged 66 and over to withdraw their surplus value (overwaarde) without having to sell their house.


They asked us to make this financial product understandable in such a way that it would immediately strike a chord with the older target group.


So sit back, relax and watch how we made a lovely couple cry.

The insight is simple and powerful. The Overvalue Mortgage is not a mortgage product, but a way to keep living at home for as long as possible. And continue enjoying all the beautiful memories you have there.


A wish cherished by many elderly and their families.

RESULTS

The film reached over 1.2 million people aged 66+. And with 40% completed video views, you can safely say that the idea went straight trough the heart of the target group. The appreciation of the video was very positive. Despite the fact that the brand is only implicitly present, brand recognition was high. Over 5000 appointments were made. ).

AWARDS

Bronze Effie

Bronze Esprix

Best Social Awards finalist (best video)

SAN accent nomination

Grand Prix Content Marketing (short video)

).