The winning ad for the Volkskrant Creative Press Challenge.
Fight Cancer is a charity that empowers people to raise funds for cancer research and help turn it into a non-life-threatening disease. This print ad shows the target audience how easy it is to organise a fundraiser, instead of just passively making a donation.
The Volkskrant Creative Press Challenge is an annual competition challenging young creatives to go back to the core; a single page print ad for a charity. The winning idea is promoted in de Volkskrant and entered in Cannes Lions print.