The Amsterdam Advertising FIFA 16 Cup

  • Role Concept / Execution
  • For J. Walter Thompson Amsterdam

One of those splendiferous J. Walter Thompson Amsterdam initiatives.

Healthy rivalry makes the advertising world go around. This is why creatives push themselves to the limit, day and night, to prevail against the competition. Now, it’s time for Amsterdam advertising agencies to prove their worth on the foremost battleground of our industry today: FIFA 16.

J. Walther Thompson launched the first Amsterdam Advertising FIFA 16 Cup (i.e. het allereerste digitale Lieverdjes Toernooi). 16 of Amsterdam’s top agencies faced each other on the digital pitch. Check out the aftermovie below.