The Anticipation of the Buffet

  • Role Concept
  • For PLUS
  • With Energize
An online tool with which participants were able to create a digital buffet prior to the festive season. For their Christmas campaign PLUS introduced a shared dining buffet − in which everyone brings their own dish to the table. That means less stress in the kitchen and more time to spend with family and friends.

To inspire PLUS customers we came up with an app to help them organize their own buffet. The online tool made it easy to invite people, set the table, compose the menu, prepare dishes and order the ingrediënts online.
Results During a four week campaign period, the online tool attracted 69.199 unique visitors. 749 tables were created and shared. The result was a buffet that made everyone happy. And the best thing: people had more attention for each other instead of slaving away in the kitchen. Sweet.