When it’s freezing, the Dutch thaw out. Because skating has such a power to connect, telecom provider KPN is lead sponsor of the KNSB (Royal Dutch Skating Association).
To celebrate the Dutch skater’s successes in the 2018 Winter Olympics, we gave people the change to personally congratulate the winners within seconds.
Each time a gold medal was won, KPN immediately published a unique phone number on social media and DOOH. Everyone could use these numbers to congratulate the medallist via Whatsapp.
Thousands of messages were send and collected on golden phones.
One for each winner.
The phones where turned into Olympic medals and presented to the skaters
during a tribute in the iconic Olympic stadium in Amsterdam.