Leon Ragetlie & Gabriela Nouws

SUPER

SAUCE

PLUS SUPERMARKET

The undercover vegetable sauce.

Eat more vegetables with vegetables.

Watch the product film below

“The product is so villainous that parents won’t be able to help but love it: Their kids will effectively be drowning vegetables…in still more vegetables.”

Adweek










RESULTS

  • After a successful test period PLUS has decided to launch SUPER SAUCE as an official private label pilot product. The positive press coverage contributed to PLUS being announced as Fresh Supermarket of the Year and Responsible Supermarket of the Year in the Netherlands. The idea also got nominated for a Brand Activation Lamp at the ADCN awards.

Super Sauce got featured on: