“The product is so villainous that parents won’t be able to help but love it: Their kids will effectively be drowning vegetables…in still more vegetables.”
Adweek
RESULTS
After a successful test period PLUS has decided to launch SUPER SAUCE as an official private label pilot product. The positive press coverage contributed to PLUS being announced as Fresh Supermarket of the Year and Responsible Supermarket of the Year in the Netherlands. The idea also got nominated for a Brand Activation Lamp at the ADCN awards.