Leon Ragetlie & Gabriela Nouws

THE DARK 

SIDE OF MONEY

ABN AMRO

An intense short thriller that tests if viewers are sharp enough to detect financial crime.

Watch the casefilm



THE RELEASE

The movie was released online and in over 100 theaters nationwide.

Sit back, relax and watch the full film.

"The Netflix generation has to hunt down money launderers for ABN AMRO."


– NRC DUTCH NEWS

RESULTS

The Dark Side of Money generated over € 1.500.000 in earned media for ABN AMRO’s financial crime unit. Two days after launch, we'd already received 400 applications! With a total of over 1600 at the end of the campaign.


The movie was covered by various websites and newspapers. Including: Vice, NRC, NOS, AD Werf&, Adformatie, Marketing Tribune, Fonk, Ads of the world, Adland, Hot Digital and many more.

AWARDS

1 x Silver Effie

1 x Silver ADCN Lamp

1 x Bronze ADCN Lamp

1 x Bronze Spin Award

2 x Dutch Creativity Awards finalist

1 x Youtube Works Award

3 x Youtube Works Awards finalist

1 x Best Social Award

1 x Eurobest Grand Prix

1 x Eurobest Bronze

2 x Eurobest shortlist

1 x Webby Award

1 x Webby Nominee

3 x Silver Lovie Award

1 x Bronze Lovie Award

4 x People's Lovie Award

1 x Lovie Awards shortlist

1 x Bronze Esprix

1 x SAN Accent nomination